JASON L. WILLIAMS, PH.D. — PODCAST GUEST MEDIA KIT
Ironclad Underwriting · ironcladunderwriting.com/media
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NAME / TITLE
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Dr. Jason L. Williams
Founder, Ironclad Underwriting · Active Sponsor & Underwriter
Host of the Ironclad Underwriting Podcast


ONE-LINER (for show notes)
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Dr. Jason L. Williams is an active real estate sponsor and
underwriter, founder of Ironclad Underwriting, and host of the
Ironclad Underwriting Podcast — he helps real estate investors
master underwriting to mitigate risk and maximize profit.


SHORT BIO (~60 words)
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Dr. Jason L. Williams is an active real estate sponsor, underwriter,
and founder of Ironclad Underwriting. With 20+ years of investing
experience and hundreds of millions of dollars in transactions
underwritten, he helps investors master underwriting to mitigate
risk and maximize profit. He hosts the Ironclad Underwriting Podcast
and is a principal at Lorren Capital, LLC.


LONG BIO (~150 words)
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Dr. Jason L. Williams is an active real estate sponsor and
underwriter with more than 20 years of investing experience and
hundreds of millions of dollars in transactions underwritten. After
two decades of watching investors underwrite on gut feel and fragile
spreadsheets — and only discover the broken assumption after they'd
committed capital — he built Ironclad Underwriting: the same
methodology he uses on his own deals, turned into software any
serious investor can run. Reconciled income, stress-tested debt, a
clean capital stack, and a disciplined look at the downside.

Jason hosts the Ironclad Underwriting Podcast, where he has real
conversations about how serious investors analyze deals, structure
debt, and avoid the mistakes that sink a business plan. He is a
principal at Lorren Capital, LLC. His core belief: better decisions
come from disciplined analysis, not optimism.


SUGGESTED HOST INTRO (read aloud)
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"Today's guest is Dr. Jason L. Williams — an active real estate
sponsor and underwriter with more than 20 years of investing
experience and hundreds of millions of dollars in transactions
underwritten. He's the founder of Ironclad Underwriting, a platform
that helps investors underwrite deals with institutional discipline,
and the host of the Ironclad Underwriting Podcast. His mantra:
better decisions come from disciplined analysis, not optimism.
Jason, welcome to the show."


QUICK FACTS
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- 20+ years investing in real estate
- $500M+ in deals underwritten
- 100+ deals analyzed
- Ph.D. — active sponsor & underwriter
- Host of the Ironclad Underwriting Podcast (51+ episodes)


TALKING POINTS
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- Why most investors' underwriting fails: gut feel, broker pro
  formas, and fragile spreadsheets
- The red flags to look for in a deal's underwriting
- Why the standard 5% vacancy and 40% expense-ratio assumptions
  are wrong — and what to use instead
- Rent projections and rent comps, done right
- Why cap rates don't tell the whole story
- Debt assumptions and stress-testing the downside first
- Building underwriting you can defend to a lender or an
  investment committee
- From the deal table to the engine: codifying 20 years of
  discipline into software


SUGGESTED INTERVIEW QUESTIONS
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1. You say most investors only discover the broken assumption after
   they've committed capital. What does that look like in practice?
2. What's the first thing you check in a broker's pro forma?
3. Why is the standard 5% vacancy assumption wrong?
4. How should investors build real expense models instead of
   defaulting to a 40% expense ratio?
5. What are the biggest red flags you see in underwriting?
6. How do you stress-test debt before you commit to a deal?
7. What does "underwriting you can defend" mean, and who are you
   defending it to?
8. What made you turn your own underwriting method into software?


PREVIOUS PODCAST APPEARANCES (as heard on)
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- The Real Estate Side Hustle Show — "How a PhD Engineer Built a
  Real Estate Portfolio on the Side of His W2" (Mar 2026)
- Diary of an Apartment Investor — "Stop Taking Advice from
  Amateurs" (Feb 2026)
- REady2Scale with Ellie Perlman & Jeannette Friedrich (Sep 2025)
- The Real Estate Vibe! — "7 Red Flags in Underwriting" (Apr 2025)
- Multifamily Insights with John Casmon — "The Right Way to Use an
  Underwriting Model" (Apr 2025)
- Real Estate with Aaron Trevino (Mar 2025)
- Real Estate Hustlers with Josh Appelman (Dec 2024)
- Path To Freedom — "Risk, Reward, and Real Estate Insights"
  (Dec 2024)
- Think Outside The Stocks — "Investing in Syndications: Top Red
  Flags in Underwriting" (Dec 2024)
- Journey to Multifamily Millions — "From Engineer to Real Estate
  Underwriting Expert" (Oct 2024)
- The Freedom Point — "The Specifics of Financial Models" (Oct 2024)
- How Did They Do It? Real Estate — "Strengthen Your Confidence in
  Underwriting Apartment Syndication Deals" (Apr 2024)
- The Nest Egg Builder (Jul 2024)

Episode links for each appearance:
https://ironcladunderwriting.com/media


LINKS (copy-paste for show notes)
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Website:          https://ironcladunderwriting.com
All links:        https://ironcladunderwriting.com/links
Podcast:          https://ironcladunderwriting.com/podcast
Apple Podcasts:   https://podcasts.apple.com/us/podcast/ironclad-underwriting-podcast/id1821460376
Spotify:          https://open.spotify.com/show/02j1OcXVdm0cw2SMfPFc02
YouTube:          https://www.youtube.com/@IroncladUnderwriting
Free Masterclass: https://ironcladunderwriting.com/masterclass
LinkedIn:         https://www.linkedin.com/in/jasonwilliamsphd/
Instagram:        https://www.instagram.com/drjlwilliams/
X (Twitter):      https://twitter.com/RealJLWilliams


CONTACT / SCHEDULING
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Email:      info@ironcladunderwriting.com
Phone:      (940) 247-0204
Scheduling: https://ironcladunderwriting.com/meetjason


RECORDING SETUP
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Broadcast-ready from his own studio:
- Microphone: Blue Yeti X
- Camera:     Logitech MX Brio (4K)
- Lighting:   Logitech Litra Glow studio light
Jason is happy to promote the episode to his audience once it's live.


ASSETS IN THIS KIT
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- jason-williams-headshot.jpg  (1728 x 2304 JPG)
- ironclad-logo.svg            (vector, scales to any size)
- jason-williams-bios-and-links.txt (this file)
